Impero Internal Project: Going viral with the fucking tube strike

The day London stood still and swore

Awards and notable mentions:

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Putting our theory to the test.

On the day of the Tube Strike, we brought London’s travel related rage to life by creating an interactive map fueled by live social data.

We tracked where and how often Londoners were using profanities to rant about their frustrations on social media, highlighting the city’s love for swearing.

The results:

  • 250K Visitors in just 7 hours
  • 172 Countries reached
  • +15,000 Social media mentions
  • +60 Mentions in press titles
  • 10M People reached thanks to the press coverage

Awards and nominations