: Bringing 2.2m consumers back in to the brand

Daiquiri Days - the Havana Club Drinks Campaign

Fresh, Frozen and F**king instagramable

Invented in Cuba with Havana Club, the Daiquiri is an icon. But it had got a bad rap recently, falling out of fashion and favour with most millenials who were more interested in Gin and Tonics and craft beer.

We worked with Iconic rum Havana Club to relaunch the drink aimed at Generation-Z making sure it was highly visible, fun and every so slightly dangerous.

A serve designed to be shared online.

If you can’t instagram a drink, does it even exist? We redesigned the daiquiri from the ground up going all in on frozen, designing a new vessel (the Daiq’ Cone) that was designed to be seen.

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“With the Impero team, we have created a bold, eye-catching and, most importantly, fun drinks campaign that we are confident can make the Frozen Daiquiri appealing to a fresh urban audience”

David Experton – Global Brand Director Pernod Ricard