: changing consumer perception of the UGG brand

#FUGGwinter the influencer collaboration

Launching a European Influencer Collective

When UGG wanted to drive awareness of its A/W collection, we used this as an opportunity to A) shift brand perception and B) build ongoing, strategic relationships with key influencers who not only appealed to the UGG target audience, but were the target audience.

We partnered with a selection of 73 influencers to communicate a message on Instagram that was not only super relatable, but super easy to replicate.

The results:

  • 946.5K Total reach
  • 203K Total engagements
  • 116.3K Instagram Story views
  • 7.2K Average engagements per post
  • 6.1K Instagram follower growth during #FUGGwinter campaign