: Driving brand perception change with tiered influencer campaign
#FUGGwinter the influencer collaboration
Launching a European Influencer Collective
When UGG wanted to drive awareness of its A/W collection, we used this as an opportunity to A) shift brand perception and B) build ongoing, strategic relationships with key influencers who not only appealed to the UGG target audience, but were the target audience.
We partnered with a selection of 73 influencers to communicate a message on Instagram that was not only super relatable, but super easy to replicate.
116.3KInstagram Story views
7.2KAverage engagements per post
6.1KInstagram follower growth during #FUGGwinter campaign